THE THEORY BEHIND THE VISUAL PERFORMANCE ™ PUTTERS Our research at Cleveland ® Golf has indicated that one of the major contributors to missed putts is misalignment. Unlike most sports where the eyes are positioned directly behind the target, the putting stroke positions the eyes to the side of the target. Principals of optometry show that unless eyes can be positioned directly above the ball's center and on the intended target line, visual misperceptions will occur.

For most golfers, the common solution for this problem is to comp sate by adjusting their swing path or address position. These adjustments cause greater inconsistency in the putting address position. An inconsistent address position creates inconsistencies in the putting stroke which Imparts side spin onto the ball. All of this leads to a higher likelihood of missed putts.

With the Visual Performance (VP ™) putters, Cleveland Golf has produced a series of putters that will aid players by getting them into the correct address position every time.

Using Dual Axis Alignment ™ technology, golfers are now Able to determining when their hands move out of position as well as detect when their eyes are not directly over the ball. These are the two major contributors to pushed and pulled putts. By addressing both of these issues, VP putters increase impact consistency. The results are true roll and better distance control which leads to more putts made and lower scores.

As an added level of customization, all three VP putter models are available in standard, flat and upright lie angle configurations.